Speed Is Where Customers Are Won or Lost
3 sec
When most visitors give up and hit the back button
6-10 sec
How long a typical local business site takes to load
<2 sec
How fast my custom-coded sites load
What a Slow Site Really Costs
A slow site loses customers before they see anything. They click your link, watch a blank screen, and go back to the search results. That customer calls your competitor instead. You never even know it happened.
Google notices too. Site speed affects where you rank, so a slow site gets fewer visitors on top of converting fewer of them. The loss compounds.
If you run ads, it gets worse. You pay for every click, including the people who leave before the page loads.
Why Most Small Business Sites Are Slow
The usual suspects: a heavy page builder theme, a pile of plugins, and photos uploaded straight from a phone at full size. Each one adds weight. Together they turn a simple five-page site into something that loads like a movie.
Hosting matters too. Cheap shared hosting can add seconds before your site even starts loading.
What Actually Makes a Site Fast
Clean code that only loads what the page needs. Images sized and compressed properly. No plugin bloat. That is why I build sites from custom code: there is simply less to load.
Speed is the first thing I check in a strategy session, because it touches everything else: rankings, leads, and how many of your visitors become customers.
Want to Know How Fast Your Site Could Be?
Book a free strategy session. I test your site speed live and show you exactly what is slowing it down.
Book a Free Strategy Session